LEGO Systems, Inc. Director of Insights and Analytics in Billund, Denmark

Director of Insights and Analytics:

Location: Denmark, Billund

Posted Date: 06/23/2017

Job ID: DK5502

Category: Market and Consumer Research

Are data analysis and digital strategy child's play to you? Are you ready to lead a team of experienced data analysts and search specialists? Take charge of Insights and Analytics to help find new ways of building the digital playground where kids are eager to go and never want to leave.

Dig out the data that makes a difference

As the director of insights and analytics, you play a key part in the LEGO Group's internal Consumer Marketing Agency (CMA), delivering data and insights to colleagues across the LEGO community. As part of the Channels, Design and Optimization (CDO) leadership team, you provide the search optimization, qualitative insights, quantitative data and analytics that are at the core of creating, designing and building the best user experience for kids, parents and other consumers.

Leading and engaging a team of dedicated data analysts and research specialists, you create strong digital strategies that support the LEGO brand by building digital playgrounds that excite and inspire children all over the world. Specifically, you:

  • Take the strategic lead on establishing a taxonomy across content, products, search and user passion points

  • Secure integration between strategy, concept and digital products

  • Establish a close and value-driven collaboration with the LEGO Group's own channels

  • Lead and drive the taxonomy project across the LEGO Group

  • Translate analytics and data into insights that inspire and ignite awesome communication and digital play experiences

Creativity, collaboration and community

As an important contributor to the LEGO community, you bring the right digital insights to the table. Reaching out to colleagues across functions, you help ensure that the LEGO Group continues to inspire children of all ages and across the globe to creative play.

Similarly, you take pride in being a trustworthy and inspiring manager and collaborator to your team by taking a compassionate, sensitive and honest approach to leadership.

Solid digital experience and communication skills

You are an experienced digital strategist, and you are ready to lead a team of digital specialists because you know your way around all nooks and crannies of the digital toolbox. A creative team player to the bone, you set out to lead, inspire and challenge the status quo. While your curious and analytical nature helps you carve out the right data, your stakeholder management skills help you keep the kid-centric approach in the minds of colleagues from all corners of the LEGO community. You have:

  • A degree in a related field

  • Min. 5 years of digital and strategic experience working with data, insights and analytics from either an advertising agency, digital agency, broadcast channel or design agency

  • Leadership experience

  • Excellent communication skills in English

Bringing it to life

"Our job is to breathe life, stories and play into data. By bringing the kids’ wishes to the centre of everyone’s attention, you help build the digital playground of their dreams," says Mari-Louise Jonsson, Senior Director.

Join the global LEGO® family

In the LEGO Group, we succeed together, and you will be part of a global family, where you can use your creativity and enjoy a fun working environment. We look forward to receiving your application. Please remember to attach your cover letter, portfolio and a current CV in English.

If you would like to know more about the position, please email Senior Director Mari-Louise Jonsson on

This position was posted 23-06-2017 and may be online up to 10 weeks following this date. We do not have application deadlines on any of our positions. We take candidates into the recruitment process continuously and fill the position once we have found the right candidate.