LEGO Systems, Inc. Sr. Marketing Manager, LEGO Digital Games in Billund, Denmark

Sr. Marketing Manager, LEGO Digital Games

Location Denmark, Billund

Posted Date 03/26/2018

Job ID DK6012

Category Marketing

Are you passionate about gaming, insights, digital marketing and partner collaboration?

Then join us in setting the strategic commercial direction while influencing the future of digital creative play in one of the most popular toy brands in the world.

Make every game a LEGO® game

You will join a team of highly passionate and dedicated game industry professionals. LEGO Digital Games is managing all LEGO games - and the marketing team has an essential role across the full portfolio. You will be part of the Toys-to-Life team that is focusing on integrating physical toys and games in one seamless experience.

You will be the primary driver of the commercial and business strategic aspects of the projects, so you:

  • Set commercial game direction for Toys-to-Life projects and define business reasons and logic.

  • Share forecasts and insights, which you collect in collaboration with LEGO Global Insights.

  • Collaborate closely with internal and external partners and ensure engagement in the partnerships.

  • Engage in new potential partnership and establish business growth opportunities

  • Own and drive the strategic commercial planning and execution of the portfolio in companionship with relevant partners and marketing managers.

The LEGO Games strategy is highly based on an external partnership and developer model. So, a major part of your job is to nurture a strong network with significant partners across the globe.

Extend LEGO play into the digital space

In our truly creative and collaborative environment, you will help maintain the LEGO DNA every step of the way - from idea to in-market product, across all platforms and markets. We will be sure to support you, as you impact the digitalisation of LEGO while play changes. Help us honour the LEGO values by facilitating that the right experiences exist digitally. Influence the digital future for the builders of tomorrow.

People person with digital marketing experience

To sell an idea and help it come alive is key to succeeding in your job. You need solid communication skills as well as strategic insight and management flair. We have a strong digital power and a high internal reach, but there is still a need to influence internal decision stakeholders for scoping and engaging in? projects . Your qualifications:

  • You have 5+ years of experience with marketing, insights, and managing partnerships.

  • Experience in creating business cases with realistic insights-based forecasts.

  • Preferably experience and network within gaming or a related industry.

  • Hold a degree in Marketing and are experienced in managing, analysing and using insights to set commercial goals for games

  • You have a real interest in games and the digital space, preferably combined with hands-on experience.

  • Are able to handle multiple projects of various nature and scope simultaneously

  • Strong people and communication skills

Bringing it to life

”This is a great opportunity to work with one of the world’s largest kids and toy brands with a quickly expanding games area, where you help bridge the gap between physical and digital play,” says Jacob Agertoft, Marketing Director, Digital Games marketing.

Join the global LEGO family

If you would like to know more about this position, please contact Marketing Director Jacob Agertoft at

+45 40236145. Please send us your motivated application and your CV as soon as possible.

To apply, use the 'APPLY/ANSØG'-button above or below. Please remember to attach your application and CV.

This position was posted 3/20/2018. We do not have application deadlines on any of our positions. We take candidates into the recruitment process continuously and close the position down once we have found the right candidate.