LEGO Systems, Inc. UGC Asset Manager in Billund, Denmark

UGC Asset Manager

Location Denmark, Billund

Posted Date 04/19/2018

Job ID DK6133

Category Product Design/ Development

UGC Asset Manager

Are you passionate about user-generated content and brand advocacy? Can you create win-win situations for user talent, consumers and the company?

Join one of the world´s most renowned user engagement departments and help bring content from our talented user community into marketing campaigns.

Ensure scalable integration of user-generated content

As our new UGC Asset Manager, you will be responsible for scalable integration of user-generated content developed by Adult Fans of LEGO® (AFOL). A primary task will be to initiate and evolve a strategic road map for how to further develop integration as well as the tools necessary to secure value optimisation, measure performance and effectively credit and compensate contributors of user-generated content. Reporting to the head of the AFOL Engagement department, you will:

  • Lead user-generated content integration from AFOL Engagement activities towards the business to ensure the optimal realisation of user-generated value

  • Drive value optimisation of assets through performance analysis and reporting

  • Evolve and optimise content integration processes, formats and tools that link across digital channels and marketing development processes

  • Take an active role in the Business Integration core team to secure internal alignment and a holistic approach to delivering integrated marketing solutions based on user-generated content

  • Support the executions of UGC sourcing within the AFOL Engagement department through the interface and alignment with global franchise teams and the LEGO Agency

Collaborate with stakeholders across the organisation

You will collaborate with all teams in the AFOL Engagement department, the LEGO Agency, Digital Engagement channels and other stakeholders within the LEGO Group. Through this cooperation, you will drive analytics and develop strategies for scaling content integration and identifying new opportunities for the use of user-generated content.

In the LEGO Group, we value collaboration, and we encourage you to contribute with everything you know about your field. We strive to develop through innovation, and you will play an important role in setting the strategic direction for the way we integrate and leverage content from LEGO fans across the globe.

Digital native with a strategic outlook

You are a digital native who is energised by working with new and unproven or non-standard initiatives. Moreover, you are a strong team player who can collaborate across functional areas as you will assume a great deal of cross-channel and cross-department collaboration with multiple stakeholders involved.

  • You have 3+ years of experience within marketing , project management or business development, giving you a good understanding of analytics and strategic content management.

  • You hold a BA degree or higher within marketing or open innovation management.

  • You have a great awareness about user communities and brand advocacy.

  • You speak and write English effortlessly.

Bringing it to life

”Working with creative and talented people on the global AFOL community is energising, inspiring and fun. Every day at work brings new, interesting challenges and cool opportunities,” says Head of AFOL Engagement, Tormod Askildsen.

Join the global LEGO® family

In the LEGO Group, we succeed together, and you will be part of a global family, where you can use your creativity and enjoy a fun working environment. We look forward to receiving your application. Please remember to attach your cover letter and a current CV in English.

If you would like to know more about the position, please contact Tormod Askildsen on +45 79 50 66 06.

This position was posted 17-04-2018 and may be online up to 10 weeks following this date. We do not have application deadlines on any of our positions. We take candidates into the recruitment process continuously and fill the position once we have found the right candidate.