LEGO Systems, Inc. Senior Brand Manager – Russia&CIS – Maternity cover in Moscow, Russia

Senior Brand Manager – Russia&CIS – Maternity cover

Location Russian Federation, Moscow

Posted Date 04/19/2018

Job ID RU101

Category Brand Management

The awesome team of marketers, who is building and developing the LEGO brand in Russia & CIS countries is currently looking for a maternity cover of a Senior Brand Manager role!

The objective is to recruit new consumers and shopper into the LEGO brand and to ignite love for LEGO brand in hearts of kids and adults! Do you want to you join to this great journey?

Design and deliver innovative marketing campaigns for our brand

You, as our new Senior Brand Manager will lead the development and execution of highly effective marketing programs that drive significant consumer sales and growth in Russia&CIS. More specifically, you will:

  • Develop and deliver Russia&CIS brand plans for the portfolio based on key consumer and media insights

  • Deliver the full year media and marketing briefs on each of the assigned brands

  • Constantly analyze and evaluate assigned brand performance as well as monitor competitive activities and changing market needs to facilitate changes

  • Manage budgets related to marketing campaigns and develop pricing recommendations

  • Be involved in short-term tactical planning as well as take a long-term strategic planning approach to implement our global strategy in our market

Do you have what it takes?

  • At least 4 years of brand/product management work experience within FMCG or fashion goods by a large and/or well-known brand

  • Proven and successful track record of effective brand building

  • Experience with regional strategy localization as well as developing, handling and implementing marketing budgets, goals, marketing plans and sales forecasts

  • Extensive knowledge of all aspects of marketing, including methods to measure effectiveness of marketing activities and digital marketing

  • Bachelor’s degree (preferably: business or marketing related studies)

  • Ability to create alliances and partnerships with external partners through excellent negotiation skills

  • Confident communication level of English and fluent Russian

-Excellent knowledge of MS office tools

Join the global LEGO® Family!

In the LEGO Group, we succeed together, and you will be part of a global family where you can use your creativity and enjoy a fun working environment across the LEGO Community. We look very much forward to reading your application - please use the APPLY NOW button above or below, and please remember to attach your application and a current CV in ENGLISH.

Bringing in to life

“LEGO provides a unique professional opportunity to build a brand that kids of all ages love. Every day, we work as a team to look for ways to inspire the joy of building among those who play with LEGO. It’s about sparking and sharing creativity as a new builder discovers the potential of putting different colored bricks together to form something new and imaginative. It truly spells the difference between just making a living and living the dream…”

LIPH