LEGO Systems, Inc. Brand Manager in Shanghai, China

Brand Manager

Location China, Shanghai

Posted Date 06/25/2018

Job ID CN1643

Category Marketing

Do you have a passion for brand marketing?

Do you desire to have the freedom to take ownership of your portfolio and implement new ideas, thus playing a key role in helping us reach our children, the builders of tomorrow? If yes, here’s a fantastic opportunity for you to be a part of our China Marketing team!

Brand Marketing – Boys

The China Marketing team consists of the various areas of expertise: Brand Marketing, Portfolio Management, Digital Marketing, Trade Marketing, and Marketing Planning, Brand Relations & Events.

Your tasks will include:

• Designing short and long-term growth plans that achieve business goals

• Developing and executing integrated brand communication plans

• Managing the marketing budget, sales forecasting, as well as sales and operations planning

• Translating global priorities into local brand strategies; ensure global product and communication development aligned with China market needs.

The Must to Have’s and the Nice to Have’s for the role

You must have:

• At least a Bachelor’s degree

• Minimum five years of experience in brand marketing; fast-moving consumer goods preferred

• Excellent verbal and written English communication skills

• Experience in planning and leading marketing campaigns that span an entire fiscal year

• Proven success in brand and portfolio management

• Strong analytical skills to interpret business data into insight

It would be nice for you to have:

• Strong problem solving skills

• Good analytical skills for both quantitative data and qualitative market intelligence

• Financial planning and management

• Agency management skills

• Strong collaboration attitude with local and global partners

• Ability of handling multi-tasking

Join the global family of LEGO

The LEGO® Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration and quality – use the APPLY NOW button above or below.


"It is fascinating to be part of an organization that builds a better tomorrow for children. Although being a support function you are fully aware that your efforts have a huge impact. It is great to be part of immense growth plans and globalization, and that you never know what tomorrow brings."